PPWR: The challenge of advancing towards more sustainable packaging without compromising food preservation

The PPWR Sets a New Framework for the Packaging Industry

Since 12 August 2026, the new EU Packaging and Packaging Waste Regulation (PPWR) has been generally applicable, establishing a regulatory framework aimed at reducing packaging waste, improving recyclability and promoting a circular economy.

One of its key developments is the gradual introduction of recyclability criteria, including the classification of packaging into grades A, B and C from 2030, subject to the timelines and conditions established in the Regulation.

This evolving regulatory landscape is encouraging manufacturers and packers to reassess the materials they use and evaluate their performance in industrial production processes.

However, complying with the PPWR involves much more than simply replacing one packaging material with another.

Recyclability and Food Preservation: two objectives that must go hand in hand

The primary function of packaging remains unchanged: to protect the product and preserve its properties throughout its shelf life.

The transition towards more recyclable materials must therefore take into account other essential aspects of sustainability, including food preservation and the reduction of food waste.

Switching to a different packaging material at the expense of product shelf life may have environmental consequences that must also be considered.

At ULMA Packaging, we share this comprehensive approach to sustainability, which is also reflected in our participation in SAVE FOOD, an international initiative dedicated to reducing food loss and waste throughout the value chain.

The aim is to develop packaging solutions that reduce environmental impact without compromising their protective performance.

The Industrial Challenge: new materials, same performance requirements

The introduction of alternative packaging materials, such as polyethylene (mono-PE) and polypropylene (mono-PP) mono-material films, as well as paper-based solutions, is opening up new possibilities in packaging design.

However, their successful implementation requires careful consideration of several technical factors:

• Seal quality and integrity: adapting sealing parameters to the specific characteristics of each packaging material.

• Product protection and preservation: maintaining the required barrier properties and, where applicable, the modified atmosphere packaging (MAP) conditions necessary to preserve product quality.

• Operational efficiency: minimising the impact of material changes on productivity, process continuity and Overall Equipment Effectiveness (OEE).

• Production flexibility: ensuring that packaging solutions can accommodate different materials and packaging formats.

Ultimately, the real challenge is not simply to use more recyclable materials, but to ensure they perform reliably and efficiently under industrial operating conditions.

ULMA Packaging: technology to address the new challenges of packaging

At ULMA Packaging, we develop advanced packaging technologies and complete solutions that help manufacturers adapt their packaging processes to evolving market requirements.

Our expertise across multiple packaging technologies enables us to approach each project holistically, taking into account product characteristics, packaging materials, preservation requirements and productivity targets.

Because moving towards more sustainable packaging requires striking the right balance between recyclability, product protection and industrial efficiency.

Discover our sustainable packaging solutions.

Are you considering introducing new packaging materials or adapting your packaging lines to upcoming PPWR requirements?

At ULMA Packaging, we can help you identify the most suitable solution for your application, combining technological innovation, flexibility and production efficiency.

Regulatory reference: Regulation (EU) 2025/40 on Packaging and Packaging Waste.